Hello followers! This week I'm going to be discussing Video Lookbooks! A lookbook is a printed showcase of still images of a fashion designer or fashion brand's collection with pages bound along one side. A video lookbook is just the same but in a video form. Creating a video to display all garments gives complete freedom to the designer to create a mood and image from the video. The video I focused on for this weeks blog is by the Designer Penelope & Coco.
Penelope & Coco was created by the designer Marisa Spinella to intertwine her two alter egos: Penelope and Coco. Penelope is dainty, classic, and a vintage lover while Coco is bold, complicated, and risque. Through these alter egos, Spinella created a brand that combines both classic with boldness. Her video lookbook is for her Fall 2011 shoe collection and can be viewed below!
I love the way that the whole screen is cut in two, just like she is cut in two by her alter ego. I also like the way that her video is short and sweet. It makes you want to learn more about her collection and what she has to offer. It showcases the shoes just enough to get the customer interested, but not too much to were they might get bored with it. Here are some of the shoes displayed in the video from her collection:
Edie $482.00
Willow $484.00
Grace $495.00
If you want to look at Penelope & Coco shoes just click here.
xoxo Elizabeth.
I really like your blog entry, especially how you explained what lookbooks are because, quite honestly, I didn't even know what a lookbook was supposed to be until I read your explanation. Also, I like how you selected both images with the names and prices and posted the video as well. By the way, the video is awesome!
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